How should real estate companies apply "mini-programs" to enjoy dividends?
The initial design of the applet is from the perspective of the user, so we can consider it from the perspective of the user. For real estate developers, there may be no more than two types of users involved in the service, an internal property consultant and an external customer.
For internal property consultants-mainly for marketing processes, including customer management, case management, etc.
The marketing process is tooled: Imagine a small program that can realize self-check-in for visiting customers by identifying a specific QR code, potential customer management, customer viewing, price calculation, opening, house closing delivery, media monitoring tools, customer service communication tools Waiting for a series of processes, tooling the marketing process, and unified management, is it simple and convenient? The most important thing is that there are more projects and more customers, and you don't have to worry about extra mobile phone memory. You can also imitate the model of the online mall and facilitate the mining of potential customers by engaging in activities such as listing spikes and end-of-sale promotions.
For external customers-mainly for residential, business experience, etc.
Product introduction: At the project sales site, especially the model room, you can add a QR code label to different rooms and special design processing, so that customers can understand the product by scanning the code. One can reduce staffing configuration, and the other Let customers have more experience, can find and choose what they are interested in to understand. You can even add functions such as favorites, likes, or direct purchases, to facilitate the prospecting of property buyers and the collection of useful information.
Living experience: A house is not just a house, it is a living experience. The cross-border integration of smart home and Dali villa real estate has already begun. WeChat application number may help enterprises to make more innovative attempts in the field of smart housing. The small program version of the smart home APP realizes a complete set of control on doors and windows, lighting, home appliances, security, environmental monitoring, medical and health equipment.
Business services: It is impossible to make an APP in a shopping mall. But it is very cost-effective for a mall to have a "mini-program". Few users will download an APP in order to visit a shopping mall, but will definitely use applets in order to obtain a more comprehensive and intuitive experience. Applets can cover services that are of interest to users, such as service providers, discounts, parking messages. "The user can open the application by scanning or searching. It also reflects the" use and go "philosophy, and the user does not need to worry about whether to install too many applications. Applications will be everywhere and available at any time, but there is no need to install and uninstall . "
Real estate derivative industrial chain: education, health industry, parent-child, long-term rental apartment, industrial incubation center ... These derivative industrial chains that require a lot of "online services" will have new gameplay.
Cool demo: Because of the multimedia components such as video, the applet must have richer display effects than ordinary H5 web pages.